June 23rd, Troy, Michigan – For Immediate Release – The latest Yoga Study shows that 17% of yoga practitioners in the USA are men. So why is all of the yoga gear too small for them? A new company, Yeoman Gear, is looking for to change this by introducing:
A longer, wider, thicker yoga mat
A longer, wider, thicker yoga block
A simple, masculine yoga strap
A yoga mat cleaning spray
Before designing their products, Yeoman Gear conducted their own survey of male yogis and found that over 90% felt that yoga mats were too small. More than 95% of the men surveyed agreed that yoga blocks were also not large enough.
“That convinced me of the need for these items and solidified my decision to launch Yeoman Gear products.” says founder Tom Nardone. He has been practicing yoga for over 15 years and always thought the products weren’t made for him. It wasn’t just the pink and purple pastel tones, it was the size of the items.
“The combination of a small mat and a large yogi leads to a lot of readjustment during class. It can ruin your flow. I was jealous of the smaller people who didn’t have to shuffle around as often.” says Nardone. Yeoman Gear gives larger people more space to work with. The mats are described as one head’s length longer, one hand’s width wider, and twice as thick. The Yeoman Gear Block is more than twice the volume of a standard yoga block and allows less flexible people more stability.
Can larger yoga equipment fit in a crowded classroom? Yes. Yeoman Gear is just slightly larger, just like average men are slightly larger than average women. Early users of the mats say that their neighbors didn’t seem to notice the difference.
What about price? Fortunately, this larger yoga gear is really affordable. The Yeoman Gear Mat is just $39 when you pre-order via Kickstarter. You can add the block for $15 more. A deluxe package of Yeoman Gear which includes the mat, block, strap, and mat cleaner spray is only $69. Compared to premium yoga equipment, Yeoman Gear is a bargain, especially for men.
When asked if Yeoman Gear could be used by women, the company responded positively. The focus on a male customer is primarily a way to target people who practice yoga and are of larger stature. “Of course there is nothing inherently related to gender about our products, we are just marketing the product to men, who on average are taller and heavier than women.”
The name Yeoman is two things. First, a Yeoman was a person who worked hard and was loyal. Second, it is a play on words. The yo from yoga and man combine for Yeoman.
Visit the Yeoman Gear Kickstarter at http://www.YeomanGear.com/kickstarter
Contact: Tom Nardone, Founder – Yeoman Gear. 1-248-457-6877, [email protected]